frequently asked questions

SitePulse integrates with a nationwide IoT network of sensors that gather compliant, non-personally identifiable information (Non-PII) data in public places. Specifically, the Device Network covers cross-modal device and vehicle data in the United States. This network collects real-world first-party data in real-time, resulting a compliant, complete, and clean dataset. This dataset is the foundation of SitePulse's data analytics products. It is unique in its data collection method, cross-modal data correlation, and level of scale.

The on-site device is the "grounded in truth" sensor that gives you the highest level of accuracy in customer data. This sensor device is your in-house customer behavior expert, an emplyee who works 24/7 to bring you the best and most up-to-date insights on your business. Your competitors will NOT have access to your device insights, the data is exclusive to you and Charydbis.ai's internal use. Contact SitePulse to find out more savings and benefits with an on-site device.

Rooted in the nationwide physical device network, SitePulse used machine learning to develop in-house AI + Statistical models to cross validate between different data collection methods to increase confidence and reduce error.

Most foot traffic and location intelligence platforms rely on mobile data sets collected from mobile devices to generate location-based insights. There are many downsides to this collection method, namely:

• Mobile datasets come from device pings. Devices must be at a specific setting, such as using a certain app and/or allowing certain permissions, to send out pings. This means that only a portion of devices are visible in the dataset.
• Pings are sent out sparsely, sometimes once every hour or couple of hours. This characteristic makes visitor count, dwell time, and visit frequency data much less reliable.
• Aggregated from various apps, services, and other providers, mobile dataset have inconsistent data quality.

The continuous real-time device network fills in the blindspots in the traditional foot traffic data, offering our customers more complete insights into the real world.

1. High-Fidelity Foot Traffic Data: Location intelligence data for points of interest, which includes accurate visitor + traveler counts, dwell time, visit frequency, customer segmentation, demographics, and more.
2. Advertisement-ID Correlation: Currently in beta. This platform allows you to extend your marketing reaching beyond OOH to mobile devices and amplify your ROI.

SitePulse offers up to 2 years of historical data.